Think Write Grow

Beschreibung

In a competitive age, thought leadership has emerged as a subtlebut powerful way to grow your business, establish credibility anddemonstrate expertise, build your profile and forge relationshipswith prospects and customers. Thought leadership material can takemany forms, including public speaking, websites, the media,advertising, writing books, online forums, webinars and blogging.This book will show you how to take your great ideas and craft theminto a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transformyour great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas intoeffective communication. 3. Grow: Demonstrates how thought leadership can bemarketed to grow your business and profile. Key features: * Shows you how to go from expert to influential thoughtleader * Written by Grant Butler, former Australian Financial Reviewjournalist and now managing director of Australia's largestcorporate writing firm. * Explains techniques used by politicians, public figures and theCEOs of our biggest companies. Think Write Grow studies the techniques of the greatcommunicators of recent times, from Barack Obama and Boris Johnsonto Tim Flannery and Malcolm Turnbull.

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Grant Butler

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Business & Management Business Self-Help Ratgeber Wirtschaft Wirtschaft u. Management

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