Keyword Intelligence
Keyword Research for Search, Social, and Beyond
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Beschreibung
A unique book on the art and science of keyword research
Keyword research can make or break a marketing campaign, anoptimization strategy, and pay-per-click ad campaigns. Written by akeyword research expert, this essential resource drills home theimportance of targeting the right keywords or phrases in order toget traffic from search engines and social media channels. AuthorRon Jones imparts his wisdom and experience for determining whichkeywords will work based on a searcher's intent and he shows youhow to research social, mobile, and video marketing tools that canultimately become the foundation of a marketing campaign.
* Boasts detailed how-to information from one of the world'sleading keyword research experts
* Helps you learn how to craft a successful keyword campaign andcapture a coveted spot on the first page of a results page
* Pares down the essential information you need to know to useavailable tools to get keyword suggestions, forecast web sitetraffic, perform competitive research, and analyze results
* Walks you through how to best apply keywords to SEO and PPCcampaigns as well as gain visibility with mobile marketing andintegrate with traditional marketing efforts
* Features case studies, examples, tutorials, tips, andpreviously undocumented techniques
No matter your level of experience working with keywords,Keyword Intelligence is the ultimate guide for learning howto best conduct keyword research and craft winning marketingcampaigns.
Autor*in
Ron Jones
Themen in »Keyword Intelligence«
Computer Science Informatik Internet Internet Business