Banding Together for a Cause

Beschreibung

Experience the yellow wristband campaign from the beginning andlearn how to position your nonprofit for success Passionate and inspiring, Banding Together for a Cause will helpyou identify ways to generate funds for your programs and missionsthrough valuable and meaningful partnerships. In it, author RachelArmbruster dissects the LIVESTRONG campaign, from timing and brand,to partners and visionary thinking. Engaging and informative, this reliable guide contains interviewsand insights with key executives at both LIVESTRONG and Nike. Alongthe way, this remarkable book takes you behind-the-scenes of thespectacularly successful Lance Armstrong Foundation campaign. Itstarts with a simple big idea, the yellow wristband, and examineshow you can find similar success within your own nonprofit. * Focuses on this unforgettable fundraising campaign from anonprofit perspective * Offers the strategy as well as the tactics for nonprofits tofeel that success is within reach * Presents a variety of perspectives from the wildly successfulLIVESTRONG campaign Learn from the yellow wristband. Banding Together for a Causeshows you how.

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Rachel Armbruster

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Business & Management Cause-Related Marketing Gemeinnützige Organisationen / Marketing u. Kommunikation Non-Profit Organizations / Marketing & Communications Wirtschaft u. Management

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