Econovation

Beschreibung

Over the last 20 years, China fed our zombie-like appetite foriPhones, Prada and Snuggies. At the same time, its biggestcustomer, the US, found itself in debt, under-educated, and coveredwith recreational tattoos. So now what? Will America wallow inmediocrity like Greece or some C-list celebrity? Or, will ourlegendary ingenuity save us from Tweeting...and eating our way toirrelevance? Econovation is a bold, witty response to thosequestions that doesn't rely on miracles or government for answers.It challenges business leaders to think differently about the nextdecade of the US economy and respond with big, sustainableinnovations. Written by Steve Faktor, former Vice President ofGrowth & Innovation and head of the Chairman's Innovation Fundat American Express, Econovation is a trends book onsteroids. It's bursting with practical, thought-provoking ideas noexecutive, entrepreneur or Fed Chairman can afford to miss. Most importantly, Econovation envisions a very differentfuture. It's one ruled by "producerism", not consumerism. It's afuture in which real innovators must do more than slide a greasyfinger over the screen of an iPad. Econovation uncoversopportunities in unexpected places. You'll learn how to: * Capitalize on a market that will go from making nothing tomaking everything...for China. * Use psychological pricing and some crafty tricks from Google toreduce reliance on tapped-out consumers * Sell to consumers whose new identities will be based on whatthey create, not what they buy, click or super-size * Seduce a desperate government to finance your business, thenfeed you pancakes in the morning * Motivate tomorrow's employee with social currency instead ofthe green, depreciating kind * Upgrade your business and your kids with a little help fromMormons and kindergartners with hacksaws Econovation is a fresh perspective on a future we'vetaken for granted. It empowers readers to think big, dream big, andconquer economic conditions that will paralyze others. With a heftydose of data, humor, and actionable ideas, Econovationoffers insight and amusement in one, convenient place - a raretreat for a business book.

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Steve Faktor

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