Advanced Brand Management

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Paul Temporal has written a remarkably insightful book on how tobuild strong brands. he addresses every issue in brand managementwith sound theories and marvelous examples. This is one of the bestbooks on brand management to help any company build powerfulbrands. - Philip Kotler Those building and managing brand assets will find the issuesfacing them addressed in Advanced Brand Management with clarity,insight, and an easy-to-read style. Chock full of case studies, Iespecially found useful and stimulating, the author's willingnessto offer critical judgments of brand decisions. - DavidAaker Paul Temporal's new book is interesting, entertaining,well-written, and loaded with everything you need to know to managea brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but theability to create them often lags far behind. To those who imaginethat branding is just a passing fashion, this book is a powerfulcorrective. Paul Temporal describes in magisterial detail thephilosophy, but above all, the practice of branding. As such, it isa vital tool for all those who believe that Asia's future lies instrategic solutions. - Miles Young

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Paul Temporal

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Paul Temporal has written a remarkably insightful book on how tobuild strong brands. He addresses every issue in brand managementwith sound theories and marvelous examples. This is one of the bestbooks on brand management to help any company build powerful brands. --Philip Kotler, S.C. Johnson & Son DistinguishedProfessor of International Marketing, Kellogg Graduate School ofManagement, Northwestern University Those building and managing brand assets will find the issuesfacing them addressed in Advanced Brand Management with clarity,insight, and an easy-to-read style. Chock full of case studies, Iespecially found useful and stimulating, the author's willingnessto offer critical judgments of brand decisions. --David Aaker, Vice Chairman, Prophet, and Author,Brand Leadership and Building Strong Brands Paul Temporal's new book is interesting, entertaining,well-written, and loaded with everything you need to know to managea brand. What more could you want? Read it! --Al Ries, Chairman, Ries & Ries, and Co-author,The 22 Immutable Laws of Branding Brands in Asia are a paradox. Everyone believes in them,but the ability to create them often lags far behind. To those whoimagine that branding is just a passing fashion, this book is apowerful corrective. Paul Temporal describes in magisterial detailthe philosophy, but above all, the practice of branding. As such,it is a vital tool for all those who believe that Asia's futurelies in strategic solutions. --Miles Young, Chief Executive Officer, Ogilvy &Mather Worldwide
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