Edison in the Boardroom Revisited

Beschreibung

A revised and expanded edition of the groundbreaking Edisonin the Boardroom, highlighting the winning strategies today'sbiggest companies use to maximize the value of their intellectualproperty Now fully revised and expanded, Edison in the Boardroom,Second Edition takes an in-depth look at the revolutionaryconcept of intellectual asset management (IAM). Incorporatingstories and teachings from some of the most successful companies inthe world--such as Hewlett-Packard, IBM, Procter & Gamble,Rockwell, Dow, Ford and many others--Harrison and Sullivanhave made an exhaustive study of IAM and its implications fortoday's businesses. * Features updated interviews of companies, and a new treatmentof the Profit Center Level * Updates stories and teachings from some of the most successfulcompanies in the world * Showcases a hierarchy of best practices that today's companiescan integrate into their own business philosophies to gain the bestreturn from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealthof knowledge and successful stories that illustrate how farbusinesses have come in their ability to leverage and monetizetheir intellectual assets.

Autor*in

Suzanne S. Harrison

Themen in »Edison in the Boardroom Revisited«

Accounting Business & Management Corporate Finance Geistiges Eigentum Geistiges Eigentum u. Lizenzen Intellectual Property, Licensing Rechnungswesen Wirtschaft u. Management

Stimmen zu »Edison in the Boardroom Revisited«

Details

Link teilen