Steal These Ideas!

Beschreibung

The marketer's guide to standing out from the crowd andconnecting with consumers As advertisements become more ubiquitous online and off, thestruggle to really capture a customer's attention is heating up. InSteal These Ideas!, Second Edition, Steve Cone,internationally renowned marketing expert, reveals how to resonatewith a target audience, providing a fresh perspective riddled withpearls of wisdom and wit. Full of practical ideas that the readercan learn in a matter of hours, and apply successfully to theirbusiness for years, Steal These Ideas! proved an instantclassic on outside-the-box marketing when it first published in2005, and this newly revised edition, refreshed for the presentday, promises to have the same impact as it's predecessor. * This new edition includes material on social networking,customer loyalty campaigns, building websites, and sendingeffective email blasts * The book is illustrated throughout with examples of the good,bad, and ugly in advertising * Includes new ideas on how to take full advantage of onlinemarketing and social media * Highlights the art of building an effective loyalty program,the power of public relations and sponsorship, and using aspokesperson * Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in thefield), Steal These Ideas! gives marketers the edge intoday's fast-paced, oversaturated marketplace.

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Steve Cone

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Allg. Marketing Business & Management Introductory Marketing Marketing Wirtschaft u. Management

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