Typographic Design
Form and Communication
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Beschreibung
For more than two decades, the type book of choice for designprofessionals and students
Typographic design has been a field in constant motion sinceGutenberg first invented movable type. Staying abreast of recentdevelopments in the field is imperative for both designprofessionals and students. Thoroughly updated to maintain itsrelevancy in today's digital world, Typographic Design, FifthEdition continues to provide a comprehensive overview of everyaspect of designing with type.
This Fifth Edition of the bestselling text in the fieldoffers detailed coverage of such essential topicsas the anatomy ofletters and type families, typographic syntax and communication,design aesthetics, and designing for legibility. Supplementingthese essential topics are theoretical and structuralproblem-solving approaches by some of the leading design educatorsacross the United States. Unwrapping the underlying concepts abouttypographic form and message, Typographic Design, FifthEdition includes four pictorial timelines that illustrate theevolution of typography and writing within the context of worldevents--from the origins of writing more than 5,000 years agoto contemporary typographic applications.
Features in this new edition include:
* A new chapter that analyzes typography on screen
* New case studies featuring typographic design in books,information graphics, web design, and environmental design
* New designer profiles that reveal innovative typographic designprocesses
* Material presented in full color throughout with many newimages
Autor*in
Rob Carter
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". Typography has undergone continuous change. This bookprovides a concise and comprehensive overview of the fundamentalinformation for effective typographic-design practice."(neopoprealismjournal.wetpaint.com, March 2012)
'A two column-layout provides space to cram in a hugeamount of content-a comprehensive guide to type on theweb.' (.net, July 2012)
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