Event Marketing

Beschreibung

Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketingstrategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved inmarketing different types of events. * Examines future trends and key issues such as how to reach newevent attendees. * Includes appendices with sample forms, contracts, andmore.

Autor*in

C. A. Preston

Themen in »Event Marketing«

Event-Marketing

Stimmen zu »Event Marketing«

Details

Link teilen