The Hidden Power of Your Customers

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Winning strategies to keep your existing customers comingback A business's current customer base needs to be considered amongthe company's most valuable assets. Discover the practical tools topreserve and grow this asset--and boost your business--bytapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. Theyare the people who already know you and buy from you. Yet too manybusinesses allow their existing customers--their leastexpensive, most easily acquired sales--to slip away. Don't letthis happen to you! Learn how to strengthen your business using social entrepreneurBecky Carroll's four keys to unleash The Hidden Power of YourCustomers. This easy-to-read and practical guide features usefulsteps, inspirational stories, and real-world examples so you cancreate a customer strategy that keeps customers coming back (andtelling their friends and colleagues). * Reveals four keys to success: relevant marketing, orchestratedcustomer experience, customer-focused culture, and killer customerservice * Details a fundamental shift that needs to take place in howbusinesses treat their existing customers * The author writes the blog "Customers Rock!" and is the SocialMedia Correspondent for NBC/7 San Diego

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Becky Carroll

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Business & Management Kundenwert Marketing & Sales Marketing u. Vertrieb Wirtschaft u. Management

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