The book introduces the concept of narrative intelligence--an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.
Stephen Denning
Business & Management Führung Management / Leadership Management f. Führungskräfte Wirtschaft u. Management
Named one of the "Best Business Books of the Year" (2007) byFinancial Times: "Leaders don't just executestrategy, they must inspire others to follow...This book explainshow." (Financial Times, December 8, 2007)
"Denning cohesively links the importance of narrativeintelligence and telling stories to leadership success."(Library Journal, December 2007)
"...if there's one person who knows more than anyone else aboutthe power of business narrative it's...Steve Denning." (MyCustomer.com, Friday 7th December 2007)
"This book's lucid explanations, vivid examples and practicaltips are essential reading..." (PublicNet.co.uk,Tuesday 4th December 2007)
"...an array of glowing testimonials from truly famouspeople. Definitely one for those interested intransformational change." (Strategic CommunicationManagement, December 2007)
"...an educational and informative book that can beeffortlessly read from cover to cover." (InsideKnowledge, September 2007)"If business leaders do not immediately grasp the vital insightsoffered by this book, both they and their organisations aredoomed."--Stefan Stern, Financial Times
"Steve Denning is the Warren Buffett of business communication.He sees things others don't and is able to explain them so the restof us can understand."--Chip Heath, co-author of Made to Stick,Professor of Organizational Behavior, Graduate School of Business,Stanford University
"I highly recommend you get it today and read it tonight.Tomorrow will be an entirely different kind of day if youdo."---Jim Kouzes, Co-author of the best-selling, The LeadershipChallenge, and A Leader's Legacy
"The Secret Language of Leadership has been instrumental inhelping me overcome the challenges of rapid growth and intensecompetition. It's all about the story."--Reed Hastings, CEO,Netflix Inc.
"I don't think I have ever read a more compelling preface. Andbest of all, the advice Denning gives to the reader about speakingand writing is exemplified in the way he has written thisimpressive book."--James MacGregor Burns, distinguished seniorscholar, James MacGregor Burns Academy of Leadership, University ofMaryland, and author of Leadership
"The Secret Language of Leadership is not only the best analysisI have seen of how and why leaders succeed or fail, it's highlyreadable, as well as downright practical. It should be mandatoryreading for anyone interested in engaging a company with big ideaswho understands that leaders live and die by the quality of whatthey say."--Richard Stone, story analytics master, i.d.e.a.s
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