Mail and Internet Surveys
The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide
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Beschreibung
A crucial resource for increasing response rates and obtaininghigh-quality feedback from mail, electronic, and other surveys
Don Dillman's Mail and Internet Surveys, Second Editionhas been the definitive guide for creating and conductingsuccessful surveys using both traditional and new media channels.Now, this special 2007 Update of the classic text features majoradditions covering the latest developments in online survey designand administration.
Like its predecessor, this resource lays out a complete,start-to-finish guide for determining the needs of a given survey,designing it, and effectively administering it. Drawing on socialscience, statistics, and proven best practices, Dillman's textdiscusses surveys for a variety of purposes, audiences, andsituations.
New and updated material covers both the principles behind anddirections for how to:
* Conduct Web surveys
* Visually design questionnaires
* Use paper mailed surveys
As insightful and practical as its classic original, Mail andInternet Surveys, Second Edition, 2007 Update is a crucialresource for any researcher seeking to increase response rates andobtain high-quality feedback from mail, electronic, and otherself-administered surveys.
Autor*in
Don A. Dillman
Themen in »Mail and Internet Surveys«
Datenerhebung Evaluation & Research Methods Evaluierung u. Researchmethoden Methoden der Daten- u. Stichprobenerhebung Psychological Methods, Research & Statistics Psychologie Psychologische Methoden, Forschung u. Statistik Psychology Statistics Statistik Survey Research Methods & Sampling