Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Renata Schiavo
Gesundheits- u. Sozialwesen Health & Social Care Public Health Public Health / Ausbildung u. Verhaltensweisen Public Health Behavior & Education
"This book seems a likely candidate to fill any void in previousofferings. . . . clearly designed to be a used as a teaching tool,and, in this regard, it is successful. .. . . Academic healthsciences librarians may find this book quite useful, as the authorhas provided a thorough overview of factors that must be consideredto achieve success in implementing instructional, patient/consumerhealth, or outreach programs."
--Stephanie Nicely Aken, Journal of the Medical LibraryAssociation (January 2008)
"This is a book that appeals on a number of levels. The clarityof the writing is outstanding, and it avoids jargon. It isexceptionally careful to provide definitions... Structurally, theformat and organization guide the reader through the development ofpractical health communication approaches based on varioustheoretical models of health-related attitude and behaviorchange.... This is a good textbook for a course on healthcommunication, but it is also a book that provides ready access toboth the theoretical underpinnings and practical guidance thathealth professionals need to assess the scope and complexity ofhealth communication problems... Health organizationadministrators...would do well to spend a weekend with this book."(PsycCRITIQUES, American Psychological Association, January16, 2008)
"This is a good textbook for a course on health communication,but it is also a book that provides ready access to both thetheoretical underpinnings and practical guidance that healthprofessionals need. . . " (PsycCritiques, Jan 1, 2008)
"This book is without any doubt highly valuable for those whowant to know more about theoretical issues in health communication,as well as its practical implications..... Its combined approach ofproviding a theoretical background as well as practical informationmakes it an important book for people working in the field."(Biotechnology Journal, September 2007)
"The concern with being a didactic book, clear for the reader,permeates the whole work. . . It is a book that should be read byall those who study, research or work in the health communicationarea because it presents all the essential concepts. . . andaspects that should be considered." (RECIIS, Electronic Journalof Communication, Information and Innovation in Health June2009)
"Health communication is a growing field and its applicationsare becoming important to alcohol and drug education.....Overall,this book is quite valuable for the field of health communicationand allied disciplines such as health education and public health.The book is intended for graduate students and practicing managersand researchers who want to learn about health communication in astep-by-step process. It would be quite useful for both of theseaudiences." (Journal of Alcohol & Drug Education December 1,2008)
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