Sticks and Stones
How Digital Business Reputations Are Created Over Time and Lost in a Click
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Beschreibung
"Larry Weber has made an important contribution to helping anyleader understand how to manage and protect reputation in a digitalworld. The influences on reputation have spun out of control, andthis book is a highly actionable approach to move from reacting tomanaging one of every organization's most important assets."
--Michael E. Porter, Bishop William Lawrence UniversityProfessor, Harvard Business School
"In Sticks and Stones, Larry Weber presents a compellinglook at the challenges of protecting corporate reputation in aworld where company information can cross borders and gain momentumin an instant via the Internet. Drawing on his keen eye forcommunications trends, Larry offers practical advice for navigatingthis ever-changing environment. Corporate leaders would be wise toembrace his counsel."
--Ron Sargent, Chairman and CEO, Staples, Inc.
"Businesses no longer control their brands. At best, they caninfluence the communities of constituents who debate, shape, andrefine their definition of what the brand means to them. Marketersand business executives can tap into these conversations to formincredibly rich and lasting bonds or allow themselves to be rolledby them. Larry Weber understood this dynamic long before mostcommu-nications thought leaders. In Sticks and Stones, hedelivers not only bountiful examples of the best and worstpractices in reputation management, but also practical advice thatany leader can use to understand and shape reputation in thiscomplex new world. This is a must-read book for the modernmarketer."
--Paul Gillin, author, The New Influencers andSecrets of Social Media Marketing
"In today's interconnected world of social networking, 24/7blogging and Twitter, a company's livelihood relies, in largemeasure, on its ability to build a reputable online presence.Sticks and Stones is a must-read for any leader in business,academia, or politics who wants to achieve and maintain a21st-century, online competitive advantage."
--Deborah Wince-Smith, President, Council onCompetitiveness
Autor*in
Larry Weber
Themen in »Sticks and Stones«
Business & Management Marketing & Sales Marketing u. Vertrieb PR Wirtschaft u. Management