Brand Famous

Beschreibung

"This is a brand book like no other, and I heartilyrecommend it. Enjoy" Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background.It's time to STAND OUT and get seen! There are so many brandsout there - in all sectors - you need yours to shineabove the competition. It's time to take your brand to thenext level. And that's what Brand Famous helps you do.Whether you want to BUILD, RENOVATE or just REFRESH your brand.Written by Linzi Boyd, a savvy entrepreneurial brand guru whoseglamorous communications agency has helped elevate some of thecountry's most famous high-street, consumer brands, this bookoutlines a winning formula for success, from idea to execution,along with hidden branding secrets, practical tips and real lifeexamples. Linzi maps out five stages to work through fromdiscovering the true essence of your brand to nailing thatall-important recognition. You can use the same exact tools andprocesses that Linzi uses with some of the country's mostfamous brands. * Discover what tactics will actually make your businessor product a desirable, recognisable brand * Learn how to maximize 'new school' brand buildingapproaches for today's consumer world * Gain insights on common mistakes to avoid when building yourbrand * Read about some of Linzi's recent campaigns fromrecognised household brand names * Be guided through the five-step process required to achievestand out status "An easy-peasy step-by-step guide to achievingwhat all businesses need - reputation, desirability, accessibilityand, of course, love" Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp thefundamentals of driving brand exposure and fame" Simon Jobson, Global Marketing Director, Dr.Martens

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Linzi Boyd

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Business & Management Business & Management Special Topics Management Spezialthemen Wirtschaft u. Management Wirtschaft u. Management

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