Bush versus Kerry
A Functional Analysis of Campaign 2004
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Beschreibung
Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.
Autor*in
William L. Benoit
Themen in »Bush versus Kerry«
2004 Analysis Benoit Bush Campaign Campaign Communication Functional Geschichte 2004 Kerry Politic Presidentail Campaign Theory USA versus Wahlkampf