Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics
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Beschreibung
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Autor*in
David A. Schultz
Themen in »Branded Conservatives«
American Brand Branded Branding United States Brought Bush, George W. Center Clinton, Bill Conservative Conservatives Conversatives Cosgrove David Fringes Kenneth