When Stereotypes Collide
Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
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Beschreibung
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
Autor*in
Ann Gordon
Themen in »When Stereotypes Collide«
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