Packaging Research in Food Product Design and Development
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Beschreibung
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. The foundation has been laid with both basic research and applied points of view. Combining consumer liking, segmentation and 'how to' business methodology with a detailed treatment of the different facets of concept research, it represents a unique contribution to emerging business applications in the food and beverage industries, and cutting edge research to direct and inspire the next generation of professionals.
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.
Autor*in
Howard R. Moskowitz
Themen in »Packaging Research in Food Product Design and Development«
Food Marketing & Product Development Food Packaging Food Science & Technology Lebensmittel / Verpackung Lebensmittel-Vermarktung u. -Produktentwicklung Lebensmittelforschung u. -technologie Lebensmitteltechnik Lebensmittelverpackung