The IABC Handbook of Organizational Communication

Beschreibung

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

Autor*in

Tamara Gillis

Themen in »The IABC Handbook of Organizational Communication«

Business & Management Communication & Media Studies Kommunikation Kommunikation u. Medienforschung Training & Human Resource Development / Communication Skills Training u. Personalentwicklung / Kommunikationsfähigkeit Wirtschaft u. Management

Stimmen zu »The IABC Handbook of Organizational Communication«

"This is an important new large-scale professional public relationsreference work. It contains something for everyone in corporatecommunications. Its distinctive international flavor, in arapidly globalizing business world, makes it a user friendlyreference from many cultural perspectives." --James E. Lukaszewski, ABC, APR, Fellow PRSA,chairman and president, The Lukaszewski Group Inc. "The IABC Handbook of Organizational Communication is atruly comprehensive and didactical overview that will provide bothstudents and practitioners with the basics of this complexmanagement function. Contents are developed byworldwide-recognized professionals and reflect state-of-the-artknowledge of this field." --Rose-Marie Losier, managing director, Spanish Association ofCommunication Directors "The IABC Handbook of Organizational Communication makesa quantum leap from its predecessor editions by broadening thescope of topics covered, bringing in the expertise of forty-fivechapter contributors and creating a book that is both textbookready for the classroom and an excellent resource in acommunicator's office." --Wilma Matthews, ABC, IABC Fellow, director ofconstituent relations, Arizona State University
()

Details

Link teilen