Customer Service Delivery

Beschreibung

With the explosive growth of the service sector within the United States economy and the need for companies to compete for market share there is an increasing need to improve customer service delivery as a vital component for organizational survival. Customer Service Delivery taps into business, marketing, and psychological research and practices to provide a wealth of knowledge about customer service. With contributions from some of the best-known industrial and organizational psychology experts in customer service, this book brings together in one comprehensive resource a review of the best practices in customer service delivery. Customer Service Delivery also provides a framework for customer service as a process and an outcome. The authors address a wide range of topics that are crucial to today's competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional and cultural differences, and organizational impact. Customer Service Delivery explores human resource staffing practices and service delivery by including proven selection strategies for hiring top quality service workers, an analysis of the personality correlates of service performance, and a comprehensive review of assessment instruments that predict customer service performance. In addition, this important resource contains strategies and tactics to improve and manage service delivery and offers illustrative case examples of how organizations have successfully improved and managed customer service. Customer Service Delivery is a volume in the Professional Practice Series. The volumes seek to inform with guidance, insights, and advice on how to apply the concepts, findings, methods, and tools derived from industrial/organizational psychology to solve human-related organizational problems.
A Wealth of Knowledge and Best Practices for Customer Service Delivery Customer Service Delivery Contributors Include Seymour Adler Scott M. Brooks Diane Catanzaro David N. Dickter Lawrence Fogli Emily L. Hause Jerard F. Kehoe Stephanie D. Kendall Clifton Lemon Michael A. McDaniel Miriam T. Nelson Eduardo Salas Robert J. Vance Deborah L. Whetzel Jack W. Wiley

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Lawrence Fogli

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