Winning in the Women's Health Care Marketplace

Beschreibung

Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.

Autor*in

Genie James

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Gesundheits- u. Sozialwesen Health & Social Care Health Care Administration Verwaltung im Gesundheitswesen

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"this book contains valuable business information to healthcarebusiness executives, hospital top administrators, and otherhealthcare organizations interested in marketing services to womenconsumers. Physicians who are medical directors of women's healthcenters will find this a handbook of strategic indicators andmodules of care which will serve as a compass for planning servicesto women." ----Doody Publishing, Inc. "With this book Genie James-the most knowledgeable woman in thecountry on women's health-has hit another home run!" --PamelaMaraldo, Director of Managed Care Programs and joint appointmentwith the School of Nursing and Business, Columbia University, NewYork "The next 'big thing' in health care will be the individual healthcare consumer. This book is written for those that want tounderstand and tap into the tremAndous power of the femaleconsumer. Genie James gets this revolution just right, offering auseful guide for anyone entering this marketplace." --EdwardO'Neil, Center for the Health Professions, University ofCalifornia, San Francisco "Winning in the Women's Health Care Marketplace offers readers anexceptional return on their investment. Health care leaders,decision makers, and strategists will recognize the value ofintegrating women's health services into existing health systems."--Elizabeth Reich, president, National Association for Women'sHealth
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