Revolution in the Mailbox

Beschreibung

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

Autor*in

Mal Warwick

Themen in »Revolution in the Mailbox«

Business & Management Gemeinnützige Organisationen Gemeinnützige Organisationen / Mittelbeschaffung Non-Profit Organizations Non-Profit Organizations / Fundraising & Grantsmanship Wirtschaft u. Management

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"A primer of modern direct mail. It sits on my desk as anessential reference. It should sit on yours,too."--Steve Thomas, chairman, Stephen Thomas "Mal Warwick is one of the grand masters of thedirect mail field. Few can match his marketing expertise or passionfor the causes he takes on--both potent ingredients for asuccessful program."--Howard Ris, president, Union ofConcerned Scientists "For more than a decade, Bread for the World hasbenefited from the strategic insights and practical wisdom that canbe found in Revolution in the Mailbox. I know first-hand howmuch organizations will gain from Mal Warwick's systematicapproach to direct mail fundraising."--The Rev. DavidBeckmann, president, Bread for the World "Anyone committed to effective fundraising fromindividuals will consider this book a 'must-have,' forit contains pretty much the sum total of human knowledge andinsight on the premier method of communicating with donors: directmail."--Ken Burnett, author, RelationshipFundraising "Once again, Mal Warwick has reminded all of us ofthe power of direct mail. More importantly, his dedication to theimportance of donor and values-centered 21st Centuryphilanthropy give the book both relevance and urgency. Mal'sspecialty may be direct mail, but his breadth of wisdom and finewriting make this a book whose principles run through allphilanthropic acitivites."--Kay Sprinkel Grace, author,Beyond Fundraising and High-Impact Philanthropy
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