Strategic Innovation
Embedding Innovation as a Core Competency in Your Organization
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Beschreibung
Strategic Innovation offers a flexible, customizabletemplate that managers, executives, and business leaders can use tointroduce an effective innovation strategy throughout theirorganization. The authors, Nancy Tennant Snyder and Deborah L.Duarte, provide the tools needed to craft a workable strategy forembedding innovation as a core competency across an enterprise.Instead of innovation for innovation's sake, the authors offer aproven business-focused way to change a culture from point-in-timeinnovations from a few to a continuous pipeline of innovations fromeverywhere and everyone.
Based on the real-life example of Whirlpool a solid company witha significant track record and global reach--StrategicInnovation shows how the world's largest appliance company putinnovation in place as a core competency. During this process,Whirlpool transformed itself from a quality producer of appliancesto a customer-focused company that strategically embeds innovationthroughout the organization. Filled with challenges and struggles,and ultimately successful results, the Whirlpool story can help anyorganization develop a successful innovation strategy. Written as apractical guide, the book contains in each chapter a variety ofhands-on resources including checklists and worksheets. StrategicInnovation offers the tools, ideas, and approaches needed fortransforming an organization to a company where anyone and everyonecan contribute to the organization's prosperity--throughinnovation.
Autor*in
Nancy Tennant Snyder
Themen in »Strategic Innovation«
Business & Management Strategic Management Strategisches Management Wirtschaft u. Management
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"The book is packed with WOW and HOW." (South Florida Sun-Sentinel "Biz Books", September 15, 2003)
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