Testing, Testing 1, 2, 3
Raise More Money with Direct Mail Tests
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Beschreibung
Fundraising experts know that successful direct mail requires acontinual search for improvements in copy, package formats, andlists through trial-and-error testing. There is no doubt thattesting--when done correctly--can raise more money foryour organization. In Testing, Testing, 1,2,3 direct mailand fundraising expert Mal Warwick shows how the cumulative valueof thoughtful, systematic testing can help your organization reachits direct mail fundraising goals. This reader-friendly guide willtake you through each phase of the scientific process ofdiscovering your organization's ideal combination of direct mailoffer, package, and postage. Like Warwick's other, widely quotedbooks on fundraising, Testing, Testing, 1,2,3 is based on anabundance of real-world examples drawn from his more than twodecades of experience in direct mail.
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Autor*in
Mal Warwick
Themen in »Testing, Testing 1, 2, 3«
Allg. Marketing Business & Management Gemeinnützige Organisationen / Management u. Führung Gemeinnützige Organisationen / Mittelbeschaffung Introductory Marketing Non-Profit Organizations / Fundraising & Grantsmanship Non-Profit Organizations / Management Leadership Wirtschaft u. Management
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".Mathematically educative." (Interactive Marketing, Vol. 6, No. 3, Jan/Mar 2005)
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