Opening Doors

Beschreibung

Winner of the 2002 Skystone Ryan Research Prize from theAssociation of Fundraising Professionals. Sponsored by the prestigious Council on Foundations, OpeningDoors is a down-to-earth guide for fundraising practitionerswho want to broaden their funding base and reach new donors orimprove the diversity of their existing development programs. Basedin solid research, Opening Doors provides information aboutthe cultural and charitable practices of four broad groups: AfricanAmericans, Asian Americans, Latinos, and Native Americans. It isfilled with illustrative personal stories, real-life examples, andproven strategies. In addition, this hands-on resource: * Helps readers understand the rich philanthropic traditions indiverse American populations * Shows how to encourage prospects to become donors throughpersonal meetings, house parties, special events, and directmail * Presents practical ideas for seeking gifts from business ownersof diverse cultural backgrounds * Describes ap propriate and effective ways to encourage smalldonors to become large donors

Autor*in

Diana S. Newman

Themen in »Opening Doors«

Business & Management Gemeinnützige Organisationen Gemeinnützige Organisationen / Mittelbeschaffung Non-Profit Organizations Non-Profit Organizations / Fundraising & Grantsmanship Wirtschaft u. Management

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"I found every page to be valuable." (CharityChannel,6/16/03)"Diana Newman is to be commended for forthrightly addressing theheretofore largely taboo issue of race and culture in funddevelopment and providing a variety of relevant examples thatnonprofit organizations can learn from." -- from the Foreword by Emmett D. Carson, president and CEO,The Minneapolis Foundation "This book not only helps us understand how culture impactsphilanthropic giving but also outlines what fundraisers can do todevelop support from different populations. Most important of all,however, the author makes the case for commitment of leadership ifthe organization's efforts to be inclusive are to haveintegrity." -- Eugene R. Tempel, executive director, The Center onPhilanthropy at Indiana University "Opening Doors is the how-to guide that nonprofits whowork with minority communities have been waiting for. It is chockfull of useful, practical information to guide organizations of allsizes in how to grow their institutions, better serve theirconstituencies, and secure their economic future." -- Raul Yzaguirre, president, the National Council ofLaRaza
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