Selling Social Change (Without Selling Out)

Beschreibung

In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

Autor*in

Andy Robinson

Themen in »Selling Social Change (Without Selling Out)«

Business & Management Gemeinnützige Organisationen / Management u. Führung Gemeinnützige Organisationen / Mittelbeschaffung Non-Profit Organizations / Fundraising & Grantsmanship Non-Profit Organizations / Management Leadership Wirtschaft u. Management

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"Andy Robinson shows, once and for all, how commerce can be used tocreate social change. If you want to generate more income for yourorganization, strengthen your programs, and revitalize yourmission, buy this book." --Peter Barnes, cofounder, Working Assets "This book is a must for any nonprofit thinking of starting anearned income venture. Robinson mixes practical advice withreal-life examples to create a great how-to and how-not-tomanual." --Mike Roque, executive director, Grassroots Institute forFundraising Training "Andy Robinson's workshops on earned income get rave reviewsfrom grassroots activists-a notoriously hard-to-please audience. Ifyou can't get to one of his workshops, this book will open youreyes to new avenues for earned income." --Jan Masaoka, executive director, CompassPoint NonprofitServices "Selling Social Change (Without Selling Out) is loadedwith practical, serious, yet witty insights about ways to deepen anonprofit's income. I highly recommend Robinson's book to anyorganization seeking doable advice on financialsustainability." --Richard Steckel, author, Filthy Rich: How to Turn Your NonprofitFantasies into Cold, Hard Cash "You get all the how-to's: how to plan, how to price (higher),how to sell (do retail last), and how to learn from your mistakes.Even better, you get an honest discussion of Why? and Why not? Ifyour organization is looking for a dependable revenue stream toreplace fickle foundation funding, get this book." --Joan Flanagan, author, Successful Fundraising
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