Saving the Corporate Soul--and (Who Knows?) Maybe Your Own
The Eight Principles for Creating and Preserving Integrity and Profitability Without Selling Out
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Beschreibung
Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.
Autor*in
David Batstone
Themen in »Saving the Corporate Soul--and (Who Knows?) Maybe Your Own«
Stimmen zu »Saving the Corporate Soul--and (Who Knows?) Maybe Your Own«
"At this moment, the corporation sorely needs leaders.to live with soul," declares Batstone, a founding editor of Business 2.0 in this timely overview contrasting integrity-challenged companies with those that are both principled and profitable. Batstone concisely organizes his principles, laying out a variety of predicaments companies face and proposing alternatives that promise to win supporters rather than generate enemies and mass resignations by valued employees. Among his principles: connection with the community, customer care, valuing workers and respecting the environment. Batstone brings up financial reasons for companies to change their ethical tunes; he cites studies howing that people who are choosing an employer rank corporate reputation second and admits that consumers regard very few companies as excellent corporate citizens. Aware of potential resistance, Batstone explains how to adopt each principle in stages and provides practical guidelines for moving forward. In considering a company's environmental accountability, for example, he develops a 10-step plan to defuse environmental conflict among parties and replace screaming matches with mutually respectful discussions. Similarly fresh and useful are his thoughts on the challenges of globalization and deepening involvement with the community, two areas that many companies, including Nike and Home Depot, have found more perilous than they expected. Agent, Mark Tauber, (May)Forecast: Jossey-Bass plans to spread the word on Batstone's appealing principles with a $100,000 ad/promo budget that will include airport and transit advertising in New York, Washington, Boston and San Francisco. These efforts should make a good dent in the 100,000-copy first printing. (Publishers Weekly, April 7, 2003) ".Similarly fresh and useful are his thoughts on the challenges of globalization and deepening involvement with the community" (Publishers Weekly, April 7, 2003)
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