Syndicating Web Sites with RSS Feeds For Dummies

Beschreibung

So you have a business and you have a Web site. Bravo! You'redoing all the right things to be successful. But wait -- theinformation on your Web site needs to be updated, and yourcustomers need to know. Good heavens, didn't you spend halfof last week doing that? There's got to be a quicker, easierway to keep your clientele informed, and while we're at it,how about building your business too? RSS can come to your rescue, but first you need to know what itis and how to use it. Syndicating Web Sites With RSS Feeds ForDummies has what you need to know to get up and runningfast--and with today's flood of constantly-changinginformation, "fast" is a top priority. Here, in plain English, you'll find out how to: * Use RSS to drive traffic to your Web site and build brandawareness * Choose and install the right software, set up RSS feeds, anddecide on the format that meets your needs * Create RSS feeds from scratch, or put a news reader on your Website * Improve your site's ranking in search engines and buildcustomer loyalty * Enable your customers to choose when and how they receiveupdated information * Tailor information for your audience and publish all yourupdates quickly and easily * Promote your RSS feed and explain to your customers how to useit * Provide added value for your customers Making the most of RSS can make life easier for both you andthose who do business with you. Syndicating Web Sites With RSSFeeds For Dummies will help you maintain fresh content for yourWeb site, blog, or e-zine, promote your site and establish links toit, and even update vital documents like employee guides, pricelists, and procedures manuals, quickly and easily.

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Ellen Finkelstein

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