Podcasting Marketing Strategy

Beschreibung

Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
Demonstrates how to use podcasts effectively for content building, branding and business development to spread your organization's message
Reveals why podcasting is a key way to stand out from the noise of social media
Explains how people really listen and how to use these insights to build personal engagement with listeners
Understand how to build the audience of your podcast through blogging and SEO, advertising and email marketing

Autor*in

Daniel Rowles
Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page

Themen in »Podcasting Marketing Strategy«

Digital channels Online engagement Podcast adoption Podcast marketing Digital marketing toolkit Measuring podcast results Content marketing strategy

Stimmen zu »Podcasting Marketing Strategy«

"A definitive guide to everything you need to know about podcasting."
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"Podcasting continues to be one of the highest-impact forms of content marketing, and guides to the subject don't get more comprehensive than this."
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"A comprehensive guide to the world of podcasting. This book will help you create a podcast - but far more importantly, it will help you create a powerfully loyal audience for it."
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"This book is a really practical guide to both podcasting and podcast marketing ¬- it covers absolutely everything you need to know. If you are already on your podcasting journey or are just starting out, this is a must-have guide."
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