Wild Thinking

Beschreibung

Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.
Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.
Provides readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today
Features previously untold stories of how brand leaders solve their biggest challenges, exploring unconventional business thinking from leading organizations including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox
Each chapter explores a different question about life and work, ending with a single-minded point of view to help consider your brand from a new perspective and translate it into long-term value
Discover and exploit your organization's unique defendable position and how to make your brand stand for something relevant

Autor*in

Nick Liddell
Nick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications.

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