The Tesla Way
The disruptive strategies and models of Teslism
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Beschreibung
Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies.
Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.
The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analyzing efficiency of processes on the factory floor.
Investigates how to reinvent modern manufacturing processes through following the Tesla business strategy
Examines some of the features of Tesla's ground-breaking model, such as their continuous improvement indicators and cycles that can drastically reduce and better sort waste, save energy, increase renewable energy and enable self-sufficiency
Includes case studies from Michelin, Mass and other innovative consumer goods manufacturers such as Bosch and Kimberley Clarke
Online resources: sample templates for analysing efficiency of processes on the factory floor
Autor*in
Michael Valentin
Michaël Valentin is Associate Director at OPEO, a consultancy specialized in industrial transformations. Having accumulated significant experience both as an operational manager in the automotive sector and as a McKinsey & Company consultant, Valentin now helps small to medium enterprises (SMEs) and large groups become industries of the future. Widely recognized as a global expert in this field, he is also an author of books such as The Smart Way, which talks about how the industry of the future can be used to transform today's factories into nuggets of gold (Valentin, 2017)
Themen in »The Tesla Way«
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"The most up-to-date text on understanding Elon Musk's strategy."
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"This book is useful for business leaders. Each chapter contains an explanatory and a theoretical part, complete with many concrete examples. Tesla is the main theme of this book, but the author also investigates the practices of numerous other companies including General Electric, Bosch and Michelin."
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