Fashion Logistics

Beschreibung

Examine the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.
Retailers are being advised to review their supply chains in a bid to accelerate their speed to market. Fashion Logistics assesses the growth and changes in the industry as well as the drivers of change in the market. Supply chain networks and operations play an integral role in distributing product across the retail industry and significant changes within those networks have altered the way in which they function. Manufacturers therefore need to rethink their supply chains to make them resilient to shock, agile enough to respond quickly to sudden change, flexible enough to customize products and efficient enough to protect margins. Fashion Logistics assesses these forces and changes and how manufacturers should adapt their working practices accordingly. This second edition of Fashion Logistics includes revised CSR and reshoring sections, updated case studies and new content on how manufacturers can adapt their working practices and the further demise of the department store sector.
Provides a holistic view of both fashion retailing and fashion logistics.
Studies major forces driving change in the fashion retail industry and how manufacturers can adapt their working practices accordingly.
New to this edition: content has been restructured to include updated case studies, key objectives, summary q&a's and 'how to put into practice' textboxes.

Autor*in

John Fernie
John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University. He was previously Professor of Retailing & Logistics and also Director of the Institute for Retail Studies at the University of Stirling. He has written and contributed to numerous textbooks and papers on retail management, especially in the field of retail logistics. He is editor of the International Journal of Retail and Distribution Management, and received the prestigious award of Editor of the Year in 1997, in addition to Leading Editor awards in 1994 and 1998. He is on the editorial boards of other leading journals in the field. He is a Fellow of the Chartered Institute of Logistics and Transport and an active member of the Chartered Institute of Marketing.

Themen in »Fashion Logistics«

marketing management retail industry retail stores fashion industry customer service fashion retailing fashion brands retail market marketing strategy retail space retail environment retail sales retail sector international trade fashion design

Stimmen zu »Fashion Logistics«

"Fashion Logistics looks at the changing nature of fashion retailing and the implications of these changes for logistics. Each chapter contains an up-to-the minute case study illustrating how some of the major retailers around the world have adapted their supply chains to deal with the on-line revolution and changes in the global market place. Whilst the book will provide essential reading for students studying logistics and supply chain management, the book will be equally relevant for students studying fashion and retailing, particularly the topics such as the rise of fast fashion, luxury brands and sustainability."
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"Fashion Logistics is a well-rounded analysis of an industry that is facing not only challenges but an increasing pace of change, requiring companies to sharpen their strategies for segmentation, social responsibility, and brand control. The authors deftly combine the cultural significance of fashion with the business acumen required to succeed in a multi-tiered global environment."
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"The authors address the latest supply chain trends impacting the fashion merchandising world. This book tackles all aspects of supply chain management in global fashion distribution, including sustainable and lean fashion merchandising, outsourcing, risks, omni-channel sales, and corporate social responsibility. Written in an easy-to-follow format, short case studies in each chapter relate the major topics in fashion logistics to modern-day retailing."
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"Fernie and Grant have written a topical, insightful, focused, yet easy to read, exploration of fashion logistics. It should be on the bookshelf of all those interested in retail marketing and operations."
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"An excellent resource. Covering a range of topical issues from ethics to online logistics, it provides a strong foundation for students and anyone interested in how different fashion retailers manage their complex global supply chains in an increasingly demanding market."
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"Fashion Logistics provides timely, thorough coverage of essential topics that will help current and future fashion industry professionals thrive."
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