The Retail Start-Up Book

Beschreibung

Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
Learn how to plan and deliver a successful retail vision, master the best routes to market and communicate effectively with new and existing customers
Shows how to set KPIs to balance sales against overheads and use data to keep an eye on profits
Teaches the science of shopping, how to research customer behaviours and optimize staff for the greatest customer satisfaction

Autor*in

Rowland Gee
Rowland Gee is the co-founder of Grey4Gold Ltd a offering mentoring and support to SME retailers. He has over 30 years broad-based experience in the retail sector, running publicly listed companies. He was appointed Chief Executive of Moss Bros Group plc in 1989 and a period of financial success and building significant market share in men's clothing. Under his leadership, Moss Bros entered a strategic and extremely valuable business relationship with Hugo Boss, resulting in 17 high profile Hugo Boss stores being established in the UK.

Themen in »The Retail Start-Up Book«

retail strategy strategic marketing entrepreneurship visual merchandising customer behaviour independent retailer retail marketing plan

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"Retail is detail! If I had had the benefit of reading this book before I opened my first shop in The Royal Exchange, it would have been plain sailing."
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"When we first introduced the Hugo Boss brand to the UK, Rowland Gee fully understood the brand philosophy and its potential. Our unique marketing strategy, as well as the advanced styling and use of new materials, were warmly welcomed by the Cecil Gee clientele. This led to the eventual development of Hugo Boss standalone shops which were managed and run successfully by Rowland's company without ever compromising the ethos of the brand. This book highlights his wealth of experience and his expertise in retail."
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"There are many grey areas in business along with the noise created by excessive information that doesn't address the real issues. The Retail Start-Up Book provides practical, up-to-date information from seasoned businessmen. It's an invaluable resource for anyone starting a business."
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"Rowland was and still is one of the most passionate retailers on the UK high street. His energy has always stood out, as have his taste levels. He always taught those around him to have a can-do attitude in all circumstances, and The Retail Start-Up Book is a manifestation both of his enthusiasm and the generosity with which he offers guidance to new businesses."
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"Rowland Gee came on board at Me and Maya as a consultant for a year in 2016 to help streamline the business and steer it in the right direction. His help was invaluable in making me realize the brand had a market and that I should pursue selling online. This book brings much of that advice into one resource."
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