Air Transport Management

Beschreibung

Learn about the airline industry and strategic air transport management, through in-depth analysis and new models for practice.
The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.
Delivers an in-depth investigation of the full scope of the airline industry
Includes industry analysis of competing business models and the impact of airline alliances
Provides an assessment of airline performance, examining core competencies, dynamic capabilities and key performance indicators
Learn from case studies including Monarch, Air Berlin, Niki, Sabena, examining airline capacity management, risk models and fuel hedging

Autor*in

Eyden Samunderu
Dr Eyden Samunderu is a leading expert in the area of air transport with extensive global consulting experience. He is Program Director for the Masters programmes at the International School of Management in Dortmund Germany. He is an Advisory Board Member of the Hamburg Aviation Board.

Themen in »Air Transport Management«

management science operations management revenue management low cost fuel hedging management systems management professional service management supply-chain management c-17 southwest airlines united airlines american airlines relationship management low-cost airlines

Stimmen zu »Air Transport Management«

"Air Transport Management is full of important information and insights related to the global and regional aviation industries. It's a brilliant piece of work that I highly recommend."
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"This is a significant book for academics and practitioners who are interested in the characteristics, dynamics and challengesof the airline industry. It covers important areas in the field, including alliances, business models and coalitions."
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