Superhuman Innovation

Beschreibung

Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
Gives companies a highly practical and illustrative account of how AI and Machine Learning can be used to enhance innovation to deliver superior experience of service and products
Contains exclusive insights into how the world's top companies are currently using AI with a collection of fascinating case studies from Google, Apple, Amazon, 20th Century Fox, Wholefoods and Adobe
Unpacks a clear model of how AI opens new doors for innovation through ever-more efficient processes, customizable delivery of service, data-informed strategy and freedom of experimentation
The first book co-authored by Artificial Intelligence about Artificial Intelligence
Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond

Autor*in

Chris Duffey
Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships. He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.

Themen in »Superhuman Innovation«

science and technology linguistics and philosophy uses of ai us history future of life hardware and software artificial intelligence machine future of humanity field of ai laws of physics next billion years intelligence and consciousness over many generations future of humans ability to design

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"Superhuman Innovation is a secret resource for smart people trying to grow their business."
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"Fear artificial intelligence no longer! Chris Duffey and his virtual pal Aimé unpack AI to make us feel confident and excited about these future-focused technologies."
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"This fast-paced book makes the point that the upside of AI outweighs any downside. Rather than supplanting humanity the tech will augment us - making people smarter, faster and more successful. The author beautifully makes the point by harnessing Aimé - an AI system. This book serves as a down to earth guide into how business can benefit from AI right now."
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"Chris Duffey will allay any skeptic's concerns about AI through his comprehensive and positive discourse on the subject. Moreover, he provides a valuable and practical guide to businesses to leverage AI to empower people's lives."
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"Superhuman Innovation is forward thinking and captures the potential of AI in the future. It is clear from reading this that brands who are not adopting their business to support an AI future will be left behind."
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"Many books talk about AI yet Chris takes it to another level using AI to co-write the book. The brilliance is the ability to dispel AI myths and highlight opportunities and limitations. AI is in use every day on our CMS platform and Chris perfectly summed it up that AI will make us more efficient in all our tasks."
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"Amié and Chris provide a detailed roadmap of how AI can help to harness big data and improve lives across a broad spectrum of areas from hotels to health to make a smarter world and improve the human experience. Superhuman Innovation is SUPER insightful and a must read for anyone interested in understanding how AI can help unleash their creative potential."
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"If you're interested in creating growth and value for your start-up or multinational brand, Superhuman Innovation is a breakthrough blueprint for how to put your consumers first with human-centric AI."
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"A must read for business leaders serious about cognitive transformation. Superhuman Innovation cuts through the noise and sensationalism around AI and provides a pragmatic view of how to apply this science today and pioneer a new future"
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"With all the clamor about AI - positive and negative - Chris Duffey provides a compelling blueprint for AI's applications and impact. Superhuman Innovation is a super intelligent take on the power AI puts in people's hand."
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