How to Prepare a Business Plan
Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan
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Beschreibung
Learn how to write a high quality and compelling business plan, put together a cash flow forecast, expand your business, plan your borrowing and monitor your progress.
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an excellent business plan in an engaging and accessible way. It includes essential coverage of producing cash flow forecasts, planning a business expansion, planning your borrowing and monitoring business progress.
Global case studies containing real business plans provide inspiration and real-life practical insight by analyzing the plans, monitoring the business' progress and discussing their problems. Sample business plans also show you the process in action and provide useful examples for creating your own. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced.
Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.
New to this edition: guidance on creating business plans for digital-only and digital-first businesses, the gig economy and presenting your digital strategy in your business plan
Includes in-depth real life examples and analysis of business plans to show readers the process of creating a successful business plan in action
Helps readers to create business plans to appeal to potential financial backers and obtain the investment they need to successfully launch their business
Is part of the Business Success series which offers ambitious entrepreneurs the practical advice they need to succeed
Autor*in
Edward Blackwell
Edward Blackwell was a consultant on small business affairs. A former accountant, he ran his own business for many years, and so was well placed to offer advice. He was the author of several Kogan Page books. How to Prepare a Business Plan is his best-known title and has, since its first edition, been translated into several languages.
Themen in »How to Prepare a Business Plan«
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