Event Sponsorship and Fundraising

Beschreibung

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Introduces the subjects of event sponsorship, fundraising, partnerships and relationship development, in the context of the Integrated Marketing Communications Mix, allowing readers to see the role they play in overall events management
Includes discussion questions and recommended reading sections, with each chapter structured around specified learning outcomes
Reveals fascinating discussion on the future of fundraising and sponsorship, including burgeoning developments such as crowdfunding
Online resources: Comprehensive set of downloadable teaching aids

Autor*in

Tom Lunt
Tom Lunt is senior lecturer in the Creative Industries at London Metropolitan University. Prior to joining the University in 2006, he spent nine years working in fundraising events; first at the Royal Star & Garter Home for disabled servicemen and women and then at Christian Aid where he was Events and Community Fundraising Manager.

Themen in »Event Sponsorship and Fundraising«

event management relationship management crowdfunding event pitching crowd-sourcing Events framework festival sponsorship

Stimmen zu »Event Sponsorship and Fundraising«

"In the ever-changing and burgeoning world of live experiences, this book manages to step back and take a firm grasp on the vital discussions and dynamics around sponsorship and fundraising events."
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"Writing a book that will be useful for practitioners yet also appeal to an academic audience is difficult. Tom Lunt and Eva Nicotra have pulled it off. The authors demonstrate how academics in vocational fields such as event management might contribute to the improvement of practice."
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"This is one of the first texts to address finance, fundraising and sponsorship issues in a way that is immediately relevant to events managers. The mixture of research, professional insights and industry case studies means that this book will be equally valued by teachers and students."
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"Event sponsorship and fundraising are critical to the success of any event delivered in today's highly volatile and politicized world. An extremely important text examining the challenging and innovative world of sponsorship and a welcome addition to the event management literature."
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