Design Management

Beschreibung

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.
Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management. Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is an invaluable real-world commentary on design's role as a key asset in organizational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement. Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.
Provides a complete overview of the development, key issues and future directions of design management, giving students the holistic knowledge they need to practice design management across a wide range of industries
Gives students the skills to get design management recognised at board level, enabling them to effect revolutionary new initiatives and changes in their companies
Builds awareness of the changing nuances of design management practice at varying levels, including macro, organizational and individual-project level, allowing students to develop their studies and careers in accordance with their skills and interests
Links theory to practice with in-depth case studies and thought-provoking contributions from actively practicing professionals
Online Resources: PPT slides, review questions, project questions, activity worksheets, further reading

Autor*in

David Hands
Dr David Hands is a senior lecturer in Design Management at Lancaster University. He is also Course Leader for MA Design Management at the Imagination Lancaster research center. He has written and published extensively on all aspects and themes embracing the theory and practice of strategic design management.

Themen in »Design Management«

design management theory design management practice design strategy design values design innovation

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"A wonderful book which not only gives a holistic view about design management in a broad context, but also practically combines methods and tools with case studies. It is a powerful handbook that every innovator in design business needs to read."
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"A thoughtful and thoroughly engaging commentator on Design Management, Hands blends well documented research and a wonderful array of international case studies that clearly illustrate the value of design to the organisation, regardless of industry and commercial sector. An invaluable companion guide to both students and practitioners."
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"A comprehensive overview of design management as a discipline. Not only is this book is a 'must read' for those Masters (including MBA) and Undergraduates studying Design, Design Studies, Design Management and Design in Business, but it also makes for a valuable refresher for those who are practicing in these disciplines. A highly recommended read."
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"David Hands has been researching and teaching design management for over 25 years. This new book gives us a useful overview of currents trends and developments in this forever changing subject area. This content makes the book an invaluable companion for anybody seeking to explore contemporary design management."
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