Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.
As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.
In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
Provides an understanding of the social media landscape from an HR perspective, which is crucial in today's digital age where recruitment is increasingly moving online
Shows how to devise and implement a social media recruitment strategy that is aligned with your organization's objectives
Offers tips on the best tools and social media platforms to use to make the day-to-day recruitment process easier and more effective
Explains step by step how to make the business case for using new forms of media in the recruitment process, eg video interviewing to save costs and increase reach and flexibility
Andy Headworth
Andy Headworth is the founder of Sirona Consulting, a specialist consultancy that helps companies understand and leverage social media to improve their recruitment strategy and processes. He has 24 years of experience in the recruitment industry and has successfully delivered recruitment projects and assignments for companies in the UK, Europe, Middle East and the US. He is also the author of the popular Sirona Says blog, where he discusses everything recruitment. An industry-recognized public speaker, he has keynoted at many recruitment/social recruitment events globally and also presents webinars for international companies.
social media recruitment strategy HR strategy recruitment strategy recruitment process social recruiting
"This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book's comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way."
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"Any recruiting leader wanting to up their game in social recruiting will want to read this from cover to cover."
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"Social Media Recruitment is one of the most comprehensive sources for all things social media recruiting to date."
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"This book is a must read for recruiters, entrepreneurs, leaders and managers. [I]t helps them overcome the fear and doubts they have regarding using social media for recruitment and is a great, veracious guide to successfully doing that."
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"Andy is the social media and recruitment expert that the experts in the industry seek out to read and listen to. His advice is spot on and supported by years of diverse consulting experience."
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"To me, Andy Headworth is the world's preeminent authority in the area of social recruiting. His blogs on the ongoing process of using social media to recruit are always spot on and serve as a text book for best practises in social recruiting. I learn something valuable in every post, every blog, and every comment."
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"A must read for any HR professional who wishes to embark down the social media recruitment route"
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"A brilliant business book for anyone looking to successfully integrate social media in their recruitment strategy. Andy's knowledge of recruitment strategy, candidate attraction and content marketing strategy, as well as social media technologies, is unsurpassed and he delivers that knowledge in an interesting and meaningful way."
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"The definitive guide to social media recruitment. Packed with practical advice and examples, this book makes a compelling case for social recruiting for even the most hardened social media sceptic. A must-read for those new to social recruiting, but with plenty of great content for those who are already social too."
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"Having worked in Recruitment/Talent Acquisition for 20 odd years, the current environment is exciting, fast paced, quickly evolving and for many ...scary. Andy gets this, and this book is really going to help you."
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