Clean Tech Clean Profits

Beschreibung

Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.
Through a mixture of innovation and regulation, a future is being mapped out free of carbon and pollutants. The consequences of these changes could be as far-reaching as those triggered in the last 25 years by the web. Just as many winners and losers are likely to be created by the squeeze on carbon and the growth of clean technologies. Designed for a wide management audience, Clean Tech, Clean Profits provides a practical guide to how organizations can re-think their operations, develop an innovative response, commercialize clean technologies and improve their efficiency. Its emphasis is on the specific steps that can be taken now in reviewing options, drawing up plans, upgrading a process, writing a specification or making an investment.
Offers practical and comprehensive advice on how to bring clean technologies profitably to market
Draws on a wide range of expertise in strategy, technology, engineering, intellectual property, finance and the law
Emphasizes on the specific steps that can be taken now in reviewing options, drawing up plans, upgrading a process, writing a specification or making an investment

Autor*in

Adam Jolly
Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

Themen in »Clean Tech Clean Profits«

clean technology green technology low-carbon strategies low-carbon economy eco-efficiency

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"Clean Tech, Clean Profits is a refreshing surprise. Filled with facts on the impact of our lifestyles on the planet's resources, the book illustrates how business can incorporate clean technology principles into their operations, and commercialise new products and procedures which will improve eco-efficiency."
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