Business and Financial Models

Beschreibung

With worked examples throughout and a range of online templates, Business and Financial Models explains the essential basics of planning, building and using business and financial models.
A good business model should describe how an organization creates and delivers value, meaning that financial modelling is a vital tool for business strategy, allowing hypotheses and scenarios to be translated into numbers. It enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly. Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and 'dashboard' tools for monitoring performance. Ideal for both small and large companies, Business and Financial Models also includes coverage of new visual thinking techniques, like Structured Visual Thinking, and how these can be incorporated into conventional business modelling. Online supporting resources for this book include downloadable figures from the book.
Guides company owners through the process of setting up a business model through financial modelling
Explains the basics of business modelling in a style that is easy to understand and implement
Provides support through a range of related case study material and online templates
Includes guidance on using Microsoft Excel for projection and analysis
Shows how to use business models to underpin practical strategy and develop all aspects of a business
Online Resources: downloadable figures from the book

Autor*in

Clive Marsh
Clive Marsh is a Chartered Banker, Fellow of the Chartered Institute of Bankers in Scotland, Associate Chartered Accountant (NZ) and Fellow of the Chartered Management Institute. His past experience includes key roles as Head of Finance & MIS, Director of Commercial Services, Director of Business Development, Divisional Manager of Corporate Services and Group Taxation and Statutory Accountant. Clive Marsh has worked for Shell UK, Shell NZ, Mobil, NatWest UK, NatWest NZ, DataBank (BNZ), A&L Girobank, IBM UK, Cap Gemini Ernst & Young, Link ICA, Sussex Coast College, EUK (Credit Agricole) and a number of niche strategy consulting firms. He now works as a coach and author with financial management skills as his main speciality.

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"An excellent book that explains how to visualise and create pertinent and accurate business models within the current economic context. Clive has drawn a straight line from visual thinking and defining the critical questions through to creating useful and relevant financial business models."
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"A highly valuable, totally practical and fully integrated toolkit that makes essential reading for anyone looking to negotiate the turbulent economic climate... If you want to be guided in using business models to underpin practical strategies to develop all aspects of your business then you need look no further than this great book!"
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"Clive Marsh's book demonstrates that he is a practitioner of the art of Financial Management not just an academic. It is a splendid introduction to the subject with lots of good examples which are easy to grasp and apply. It should improve the strategic financial understanding of managers of companies large and small. It deserves to be widely read."
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