Writing Skills for Public Relations

Beschreibung

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Gives a solid grounding in the particulars of writing for PR
Includes valuable advice on new platforms and technologies, showing how to make the most of them
Advises on how to write clear, appropriate and engaging copy, tailoring the approach to different mediums and audiences

Autor*in

John Foster
John Foster, FCIPR, is a specialist freelance journalist writing on management and technical issues in the printing industry. He is a regular contributor to the IPR magazine profile. He has held public relations posts with Pira International and with the Institute of Practitioners in Advertising (IPA). He is an honorary member of the IPA, a member of the CAM Education Foundation and an associate member of the Foreign Press Association.

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"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject."
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"Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only on the rules of English grammar, but on how to make the language come alive."
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"This book addresses the pitfalls that wind up editors, clients and PR managers alike."
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"A brilliantly comprehensive teach-yourself guide to making sure people will want to read or hear your written words. Foster covers print, website, broadcast, blog, Twitter, Facebook and public speaking with a sharp expertise gained from a lifetime in PR and journalism and a love of good, unpretentious English."
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"...can be read with pleasure from cover-to-cover or dipped into for a refresher on a particular topic [...] As someone who has spent his career on both sides of the divide, Foster speaks with true authority."
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"...covers enormous ground. Besides writing effectively, Foster tackles new media, such as social networks and the Internet, even public speaking. He also gives helpful tips on how to make language come alive [...] to learn more about communicating well, read the book."
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