Shopper Marketing

Beschreibung

Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Details how shopper marketing works, outlines its benefits and explains how to implement it
Includes savvy insights from those on the front lines of retailing
Looks at shoppers from multiple perspectives to help you make better marketing investments

Autor*in

Markus Ståhlberg
Markus Stahlberg is the CEO of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

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