Creating and Delivering Your Value Proposition

Beschreibung

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Shows you not only how to create a value proposition, but how to put it in to practice in your company
Has special relevance to emerging economies such as China
Authors are all very senior practitioners, experienced in their fields and have held high-level positions at Capgemini, Accenture, KPMG, Procter & Gamble and Hertz Corporation.

Autor*in

Cindy Barnes
Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she lead service development, sales, marketing, co-created new business units and was a client-side consultant. She began her career in engineering running large scale unionised factories for Smiths Group. She led R&D for Panavision where she developed a leading-edge technical product range which is still their most profitable range to date. Cindy Barnes has studied engineering, physics, operations management and psychology and is the co-author of Creating and Delivering your Value Proposition published in 2009 by Kogan Page. She is clinically qualified in Transactional Analysis, a member of the British Association of Counselling and Psychotherapy, the British Psychological Society and holds an MBA.

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"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need."
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"Practical and pragmatic, this book will really help you create and build value for your clients."
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