The Retail Value Chain
How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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Beschreibung
Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.
In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.
Answers important questions such as 'Why have hard discounters succeeded in many markets?', 'What are the key success factors of premium retailing?' and 'How do retailers share and use information in collaboration with manufacturers?'
Includes expert opinions, numerous real-life case examples and a global study of shopper information sharing
Addresses how new technologies change the retail value chain
Autor*in
Sami Finne
Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland. His focus areas include retail strategy and concept development, customer loyalty management, manufacturer-retailer collaboration models, organisation design and shopper analytics. He is also a well known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.