Be Creative

Beschreibung

In this exciting new book Angela McRobbie charts the'euphoric' moment of the new creative economy, as itrose to prominence in the UK during the Blair years, and considersit from the perspective of contemporary experience of economicausterity and uncertainty about work and employment. McRobbie makes some bold arguments about the staging of creativeeconomy as a mode of 'labour reform'; she proposes thatthe dispositif of creativity is a fine-tuned instrument foracclimatising the expanded, youthful urban middle classes to afuture of work without the raft of entitlements and security whichprevious generations had struggled to win through the post-warperiod of social democratic government. Adopting a cultural studies perspective, McRobbie re-considersresistance as 'line of flight' and shows what is atstake in the new politics of culture and creativity. She incisivelyanalyses 'project working' as the embodiment of thefuture of work and poses the question as to how people who cometogether on this basis can envisage developing stronger and moreprotective organisations and associations. Scattered throughout thebook are excerpts from interviews with artists, stylists, fashiondesigners, policy-makers, and social entrepreneurs.

Autor*in

Angela McRobbie

Themen in »Be Creative«

Communication & Media Studies Cultural Studies Kommunikation u. Medienforschung Kultursoziologie Kulturwissenschaften Media Studies Medienforschung Sociology Sociology of Culture Soziologie

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"From the person who more or less invented cultural labour studies as we know it comes this important set of essays, full of political passion and brilliant insight." David Hesmondhalgh, University of Leeds "We are so fortunate to have McRobbie as an expert guide, mapping this complex cultural terrain. The book is essential reading for those trying to understand creativity within the cultural landscape, how we got here, and the role of neoliberal economies in building and reproducing what it means to be 'creative'." Sarah Banet-Weiser, University of Southern California, Los Angeles
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