Blogging

Beschreibung

Thoroughly revised and updated, this new edition of Bloggingprovides an accessible study of a now everyday phenomenon andplaces it in a historical, theoretical and contemporary context.The second edition takes into account the most recent research anddevelopments and provides current analyses of new tools formicroblogging and visual blogging. Jill Walker Rettberg discusses the ways blogs are integrated intotoday's mainstream social media ecology, where comments andlinks from Twitter and Facebook may be more important than thenetwork between blogs that was significant five years ago, andquestions the shift towards increased commercialization andcorporate control of blogs. The new edition also analyses how smartphones with cameras and social media have led a shift towards morevisual emphasis in blogs, with photographs and graphicsincreasingly foregrounded. Authored by a scholar-blogger, this engaging book is packed withexamples that show how blogging and related genres are changingmedia and communication. It gives definitions and explains howblogs work, shows how blogs relate to the historical development ofpublishing and communication and looks at the ways blogs structuresocial networks.

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Jill Walker Rettberg

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Blog Communication & Media Studies Journalism Journalismus Kommunikation u. Medienforschung

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"A landmark in social cyberspace studies - and much more thanthat. It's about the way today's popular culture isactually part of large-scale change in the way culture is produced.Jill Walker Rettberg has written a deep and broad book about thereal meaning of blogging as evidence for and a driver of an epochalcultural shift. She deftly uses her own experience as a renownedblogger, examined through the expert eye of an experiencedcommunication researcher, to reveal the psychological, social,political and historical meaning of the blogging phenomenon. Shebrings media studies, ethnology, literary studies, marketing,journalism and sociology together into a brilliant explanatoryframework." Howard Rheingold, author of Smart Mobs "Blogging has become an essential backbone of social media. JillWalker Rettberg's book brilliantly documents, analyses andsituates blogging, constructing an indispensable account ofblogging's history and future in light of social networksites, mobile practices and other media-sharing platforms. This isa key piece of scholarship for anyone trying to understand theintersection of technology and society." danah boyd, Microsoft Research New England, and the BerkmanCenter for Internet and Society, Harvard University "A solid, unbiased, and unfettered introduction to the socialaspects of blogging. Recommended." Choice
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