What does it mean that we can be reached on our mobile phoneswherever we are and at all times? What are the culturalconsequences if we are informed about 'everything andanything important' via television? How are our political,religious and ethnic belongings impacted through being increasinglyconnected by digital media? And what is the significance of allthis for our everyday lives?
Drawing on Hepp's fifteen-year research expertise on mediachange, this book deals with questions like these in a refreshinglystraightforward and readable way. 'Cultures ofmediatization' are described as cultures whose main resourcesare mediated by technical media. Therefore, everyday life incultures of mediatization is 'moulded' by themedia.
To understand this challenging media change it is inappropriateto focus on any one single medium like television, the press,mobile phones, the Internet or other forms of digital media. Onehas to capture the 'mediatization' of culture in itsentirety. Cultures of Mediatization outlines how this can bedone critically. In so doing, it offers a new way of thinking aboutour present-day media-saturated world.
Andreas Hepp
Communication & Media Studies Communication Studies Cultural Studies Kommunikation u. Medienforschung Kommunikationswissenschaft Kulturwissenschaften Media Studies Medienforschung
'The great virtue of Cultures of Mediatization is that the bookproposes an entente cordiale between media scholarship and socialtheory. The idea of mediatization as a historicalprocess--akin to other large-scale changes that have longpreoccupied sociologists--is genuinely exciting. It is, in myview, the beachhead upon which a genuine dialogue could belaunched.'
International Journal of Communication
'This book is a contribution of major importance. It has awell-focused, original and stimulating argument which I think willquickly be recognized as taking current debates about mediatizationconsiderably further forward.'
Nick Couldry, Goldsmiths, University of London
'For those unfamiliar with the concept of mediatization, AndreasHepp opens up some stimulating new directions for media studies.For those already working with the concept, Hepp'sintegrative theoretical analysis plus refreshing questioning willprove equally stimulating.'
Sonia Livingstone, London School of Economics and PoliticalScience
'This book gives an original view on media cultures as culturesof mediatization. This clear and accessible text provides a goodoverview and introduction to the complex and hot topics onmediatization. It is a must for students, researchers and a generalacademic public interested in the media and social change.'
Knut Lundby, University of Oslo
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