Media Work

Beschreibung

The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

Autor*in

Mark Deuze

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Communication & Media Studies Kommunikation u. Medienforschung Media Studies Medien Medienforschung

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"Deuze ably synthesizes a wide range of sources, writeslucidly even as he marshals a considerable amount of detail, movesunjarringly between different media sectors and offers a valuablesynoptic account of the major characteristic features of media workin the so-called digital age." European Journal of Communication "A comprehensive account of what working in the media todayentails ... Media Work is well researched and insightful. Onthe heels of the recent screenwriters' strike in the USA, it isrelevant and specific to the creative industry but offers pertinentobservations that are useful far beyond the field of media." Work, Employment and Society "Mark Deuze is one of the best young media theoristsworking today and his compelling new book does a magisterial job oflaying out the field of current discourse on digital media issuesand suggesting their far-reaching implications for every aspect ofmodern life. Deuze moves fluidly between different media sectors,mixes and matches perspectives on media production (including workon labor) with perspectives on media audiences and theiractivities, engages with work on new media but then applies it tomore traditional media, and does so without recourse topredetermined ideological perspectives and specialized language.This book will frame key debates in the field for some time tocome." Henry Jenkins, MIT "Mark Deuze offers a guidebook to navigate us through the'mashup' of everyday life and media content, productionand consumption, globalization and the local, work and leisure,authenticity and artefact. His book is a timely corrective to thepopular dream of cultural employment, and offers insight into asociety characterized by instability and destabilization, speed,precariousness and a continual over spilling of the domains of workand life." Andy C. Pratt, London School of Economics "Work and meaning - economy and culture - are moreintegrated than ever. As audiences and consumers we revel in media;as workforce and citizens we're at risk from them. In thiswell-researched and original book Mark Deuze shows how the creativeindustries work and what it is like to work in them. What he calls'media life' is mobile, convergent, semi-permanent andprecarious. It can be tough too, when you - and your income - areonly as good as your last idea." John Hartley, Queensland University of Technology
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